Lately, one of the biggest topics in the gyaru community, outside of the validity of newer gyaru substyles like tropical gyaru and the blunders and controversy of a project that eggmag has been disappointing us all with, is "gyaru fashion is racist." Not just the extreme manba fashion from the early 2000s, but as a whole movement.
Japan- Gyaru Beginnings
For a quick history lesson on this particular subculture and its fashion, there were girls who rebelled against Japan's beauty norms of pale, white skin, being modest, quiet and subservient by tanning, being materialistic, and partying. As time passed, girls involved with the style seemed to want to outdo each other, or to just push the limits, to stand out even more. This brought upon changes of the next popular accessories and clothes, to bleached/dyed hair, and affected the makeup and also their intensity of their tans. Some of the notable trendsetters and icons at this time were Buriteri and the gyaru circle Angeleek.