Monday, June 16, 2025

WCG Trend Alert

D.i.a.’s comeback and goods live!

Shibuya’s D.i.a. Gyaru Brand goods
D.i.a.’s revival goods

D.i.a. Had their launch on ZoZo on June 4th, and showcased their products on their social media. You know I was up to watch the reveal of their newest items! 


One downside… the accessibility to shop online with the site they advertised for overseas fans and consumers were non existent, and no stock was shown. 

There are people who have managed to buy those coveted belts (going for about 68$ USD)… only to start selling them at a 120% mark up! Yikes!

Scalpers price gouging d.i.a.’s gyaru belts
Scalpers gonna scalp

Eye makeup

Gyaru model’s namidabukuro 

Though this has been trending for quite some time now, a pronounced and highlighted aegyosal (Korean terminology), namidabukuro (literally “tear bag” in Japanese) is sported by younger gals with heavier makeup. Usually done with sharp white makeup, it’s a nod to how both old and new gyaru makeup was done over the decades from the Ganguro gals and some Kogals, to the over the top Manba, to Kuro gyaru of the present day. 

Gyaru model’s namidabukuro 

This tearbag makeup stands out on tanned and dark skin, and it’s opacity and strength is toned down for softer styles as a gentle shimmery or matte highlight to accentuate the eyes. 

Gaijin gyaru Lisha’s glittery namidabukuro makeup
Lisha’s glittery gyaru namidabukuro 

Ma*rs Iconic Print returns

Ma*rs gyaru print hoodie
Ma*rs gyaru print hoodie


There’s been a lot of revivals and comebacks these two years, hasn’t it? Even Ma*rs, who veered into the jirai kei lane pre pandemmy, teased their fans with oversized hoodies emboldened with their iconic perfume and marble prints with their models. I was a little skeptical as these items could be exclusive gifts from the company and not for consumers. 

However, with time, they released the hoodies for the masses to enjoy! 

Are you excited about the revivals? 

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